Thursday, October 8, 2015

The video grabbing Luc Besson on road safety – Le Figaro

VIDEO – At the request of the International Automobile Federation, the French director reveals an alarming video about children killed while going to school. Every day around the world, they are 500 to die in a road accident

Save the lives of children. The alert launched by the International Automobile Federation (FIA) this Wednesday, October 7 reflects a dramatic reality. 1.8 billion children go to school every day in the world and among them there are more than 500 to be killed on the road. Far from his subjects favorites fiction, Luc Besson made a poignant clip, answering the call of the president of the FIA, Jean Todt.

The French manufacturer has made “Save Kids Lives” (” Save the lives of children “) in Paris and South Africa. Three minutes during which Luc Besson film turns two groups of Parisians and African children, briefcase back on the way to school. One way to show that the problem is the same, as we cross the streets of Paris or the South African tracks to go to class. “It was time to act, said Jean Todt at the launch of the awareness campaign. It was time to do something shocking, terrifying, but also corresponds to reality. So I naturally thought of my friend Luc Besson who can create images that touch people and inspire them. “

The video ends with real images from surveillance cameras. These recorded sequences give chills, where we see the children and collided crushed by vehicles launched at full speed. “Through this film we want people to take the measure of the situation and commit to evolve,” said Todt. He thus reminded that road accidents were the leading cause of death among young people aged 15-29 years.

The video ends with an invitation to sign children’s Declaration for Road Safety, a petition launched in the month of May 2015 on the www.savekidslives2015.org site. Half a million people have already signed. With great video of Luc Besson, the awareness campaign wants to take a second wind.

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