(Updated with analyst comments, details)
SAN FRANCISCO, June 8 (Reuters) – Apple announced Monday the launch of a new online music subscription service, Apple Music, confirming its entry into the market increasingly played the “streaming”.
To enter into direct competition with Spotify or Deezer, already present in this market for several years, Apple has chosen to a similar rate to theirs, namely 9.99 dollars unabonnement (8.86 euros) per month, it will charge after three months free access.
It will also offer what he calls a “family plan” allows up to six users to 14.99 dollars a month.
Apple Music, available from 30 June will also include what the group has continued as a comprehensive radio, called Beats 1 .
Last dated arrived on the music streaming segment, the group with apple can hope to catch up relying on many of its historical advantages: extensive relationships with the “majors” music, a brand known worldwide and hundreds of millions of customers most of which have already registered their bank details in its servers via its iTunes software.
“The Apple brand speaks for itself and it may be the effect of an earthquake on the market, “said Daniel Ives, FBR Markets analyst. “With an absolute reference brand with the power of Apple and its reputation, Apple is strategically more important than what it does financially.”
no real surprise about the new initiatives of the group, Apple’s stock has nevertheless lost ground on the Nasdaq, ending the day down by 0.66% to 127.80 dollars.
A NEW IOS OS X AND A NEW FALL
“The only thing that can move the current Apple, it is the iPhone sales, and there has been nothing sufficiently again to change the profitability, “said Michael Yoshikami, CEO of Destination Wealth Management.
The announcement of Apple Music in opening of the WWDC, the annual conference of the group dedicated to developers software, was accompanied by that of a new version of the operating system of the watch group connected to apple, which will allow it to run original applications, say “native”, so to reduce its dependence on the iPhone.
Like other Apple products, the commercial success of his shows connected should be ensured by an impressive collection of applications. However, initial applications can not function without the iPhone, which somewhat limits the flexibility developers.
The group also unveiled new details on his apple pay payment service, explaining it was already supported by more than 2,500 banks and he would spend the next month the symbolic mark of one million outlets accept payment with apple pay. The service will be rolled out in the UK next month.
Apple has also stated that iOS 9, the next version of the operating system of the iPhone and the iPad, come out this fall . It is also in the fall that will release a new version of OS X, the operating system of its Mac computers, known as El Capitan.
The group co-founded by Steve Jobs will also change the name Passbook of its application store credit card details, means of payment and ticketing, which will now be called Wallet.
(Julia Love and Yasmeen Abutaleb, Juliette Rouillon and Marc Angrand for French service)
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