MEDIA The company magazine launched Friday by So Press (So Foot, So Film) has the ambition of interest a young audience, which is not found in newsmagazines stars kiosks …
Embark for a cruise metalheads company, having the brain of “drug ebay”, discover the dark side of the Tinder application and satisfy your curiosity by immersing yourself in a survey of Victoria Beckham, “the starlet became Fashion female pope. ” This is what you propose, among others, the first issue of Society , on newsstands at a price of 3.90 euros this Friday.
“Traveling around the world to tell stories “
quinzomadaire (or bimonthly) put on long formats. “It’s a very moving magazine, which will travel extensively around the world to tell stories by putting himself at the reader. The model is made depending on the subject for the showcase, “said Franck Annese, the boss of the So Press Group, which also publishes magazines So Foot , Doolittle Pedal! So Movie and So Foot Junior .
The managing editor “wanted to launch a title tells a little more than a particular sector. ” “It’s something we wanted to do for a long time. There was a frustration because we did not have the means to make a company magazine, he explains. We did not want to do it anyhow. So we waited to have enough money. “How exactly? “So The Press group as a whole until needed 5 or 6 million per
Society no question of treating subjects as do Obs and other newsmagazines highlighted newsstands, targeting essentially “old.” The new magazine wants to offer a different kind of content that speaks more to 25-45 years. “We felt that a lot of people around us were old enough to read news magazines and found none for them,” said Franck Annese. “We are interested in the details is different. It is not the seraglio, it is not political journalists, so we will not ask the same questions to François Fillon [interviewed in number 1] as a political journalist. We will make people give birth to more concrete things “
” I was told. “! What madness to launch a magazine” “
Start a new print magazine in 2015 is not an aberration for the media owner. “They told me:” What madness to launch a magazine! ” I thought it was the right time. Everyone says that the paper is death. But it depends on the perspective. My magazines are 15% more every year, “says Franck Annese. In his editorial this week, he even wrote: “Telling the news without suffering, keep it away to better define. Society would probably not have the same flavor without the crisis, without the Internet and the tool of the big. “
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