By Olivier Pallaruelo ▪ Tuesday, November 10, 2015 – There are 4 hours and 41 minutes
Along with its silhouette and of course its name, the logo “007″ is an integral part of the cult surrounding the secret agent of Her Majesty. A logo that has changed significantly since the inception of the franchise in cinema.
“You know the name. You know the number” proclaimed the tagline of the French poster for GoldenEye in 1995. Indeed. Just as the cult replica “My name is Bond … James Bond” or that her figure walking before shooting and making fly that is present in opening films of the saga, logo – serial number 007 is not only worship, but he is also capable of embodying all by himself the whole universe of Bond, elegance, determination. In a sense, this logo embodies his character traits. And he suffered, according to the years, some changes, sometimes barely perceptible when we do not pay enough attention
We begin by recalling the meaning of this famous serial number “007″. The first zero means that James Bond has permission to kill, the second he has already done; and finally the “7″ it is the seventh agent to receive this authorization.
gun and the trigger associated with the “7″ bind the gun formed the designated character. One might think that this logo has always existed in this form and it has always been basically on the poster, as to when Pierce Brosnan stars as James Bond. But there is of course nothing.
From the first fairly basic versions
The first version, fairly brief, is in James Bond against Dr. No in 1962. At that time, the future of the cinema saga is far from assured, especially as designers in each country adapt a little logo in their sauces. The first logo that we see (our 3rd slideshow above) is therefore one in which we distinguish the entire revolver, pointed in the opposite direction to the one we know. It is a model that will also be included on the film Good kisses of Russia
From Goldfinger, a different form emerges. Zeros thicken considerably, while the seven takes different forms to suit episodes, more or less thick. As at gunpoint, he especially recalls the shape of Beretta James Bond. Because yes, before his famous revolver of pocket model Walther PKK 7.65 mm caliber, Bond used a Beretta model for ten years. Until it does eventually to halt and sends Bond to the hospital. “M” then told him: “the registration number” 00 , before asking the gunsmith of “you wear gives you the right to kill and not be killed!” agency equipping of a Bond Walther PKK. The trigger for its part is still closed
In Between Her Majesty Secret Service (1969) to a Kill (1985), no form of the logo “007″ did imposed. his Design varying substantially from one film to another. The hour is not yet come for the registration “007″ will be able to replace the character. It was not until The Living Daylights with Timothy Dalton to attend a redesign of the logo, which nevertheless does not deny the influences of 1960s and 1970s design “00″ taper and bow more, the barrel loses its allure cut in favor of a version with more regular shapes, leaving only the viewfinder at the end of the barrel. The trigger for its part remains closed
The radius of anecdotes, add in conclusion that logo “007″ was filed as a trademark. hence the very (very) discreet mention “TM” (for Trademark ) affixed to its sides. And you do not mess with the rights in the case of the James Bond franchise: the company Danjaq LLC , which contains the names of Danna Saltzman and Broccoli Jaqueline, wives producers which jealously keeping watch. When Never again, James Bond unofficial, was released in 1983, he obviously could not use the “007″ logo that we know. Their new variant, seen in the opening credits of the film (and in the slideshow above), did not give a lasting memory.
Drastic Changes
Space / prolonged waiting (e) between Licence to Kill and exit GoldenEye helped make drastic changes to the design of the logo. The “7″ now appears much more angular and sharply cut compared to previous versions. The “00″ is even more slim; the gunpoint appears in its most refined form, while the trigger is now open. A stylish logo, very dynamic in the end, that will convince the producers not only to keep but also to offer him a prominent place on the promotional material for films, with an imposing typo. Of the movies posters carried by Pierce Brosnan , it is even very common typo of “007″ goes beyond the very title of the film.
If Casino Royale and Quantum of Solace remains faithful to this typo logo “007″, the posters show the idea of slipping into the very title of film, as in Live and Let Die in 1973. And although its presence on the poster for Skyfall was more discreet, the logo size however the lion’s share for new (mis) adventures of Bond, as Figure in the title of the film: 007 Spectre. Or how to measure the omnipotence of a serial-logo alone able to embody one of the most iconic characters of the 7th Art.
Below, the trailer 007 Spectre, indoors today …
007 Trailer Spectrum
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