The “angels” Victoria’s Secret had better watch out – Le Matin Online

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#ImNoAngel

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The campaign of the brand called “outsize” Lane Bryant tackle models Victoria’s Secret affirming its difference.

On the site of the Lane Bryant brand
Image. lanebryant.com

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The hegemony of “Angels” Victoria’s Secret is it on the decline there a few months ago, Internet users were numerous to express their ras-le-bol face the methods of the US underwear brand, accused of having launched a marketing campaign “irresponsible” entitled “perfect body” with great fanfare all thinner models each other.

& gt; Read the article: Victoria’s Secret silently alters his campaign

Today, the brand of clothing called “outsize” Lane Bryant is riding the controversy and offers a campaign in contrast, literally that of Victoria’s Secret, called “I’m No Angel” (“I’m No Angel”).

In real life, diversity exists

“One word: Sexy” whispers a young women. “It would be so boring if we were all the same … The important thing is how YOU feel. (…) I’m No Angel. I play lots of ‘sexy’ different ‘.

The instant card of the campaign “I’m No Angel” on the Web shows the interest of the public for debate on dictates of fashion, as well as a relative change in the matter.

In order to encourage women to participate themselves in this process, Lane Bryant suggests that they share a photo of them on the web, along with the hashtag #InNoAngel and a word on what gives them self-confidence

.

On Twitter, compliments rained on this very remarkable campaign. Certain users nevertheless accused the brand to start a band against another with this foot nose:

Below: “All I have to say about this campaign: Is that we fear have positive campaigns about the body they rise without one group against another / laugh? “

(Newsnet)

Created: 09/04/2015, 3:39

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