Tuesday, March 31, 2015

Jay Z launches its streaming service Tidal – BBC

Monday evening, the American rapper and mogul introduced its online music platform, among other competitor Spotify and Deezer. Daft Punk, Rihanna, Arcade Fire and Jack White have teamed to launch.

Jay Z can claim to have gathered the support of the largest figures in contemporary pop music for the launch of its new platform Tidal music streaming. Monday night in New York, the American rapper and mogul was gathered to his sides Madonna, Alicia Keys, Beyonce, Kanye West, Rihanna, Nicki Minaj, Usher, Daft Punk, Jack White, Arcade Fire, Coldplay’s Chris Martin … . Each of them had come to sign the “Declaration” with Tidal, new competitor to Spotify, Deezer, Qobuz and other Google Music.

The American rapper husband of Beyoncé, and continues to invest in the music business. Former president of Def Jam Recordings label, co-founder of Roc-A-Fella Records and founder of Roc Nation (Rita Ora, Rihanna, MIA, Santigold …), created in 2008, he made a leap forward in its grip pop music. Earlier this year, he bought the Swedish company Tidal Aspiro for $ 56 million. Enough to overshadow his sidekick Dr. Dre Beats and service bought by Apple? Jay-Z in any case aims to revolutionize the online music industry, “a creative and commercial point of view.”

What does Tidal exactly? Available in 31 countries, the platform will offer its files into high-quality, his battle leader. For € 19.99 per month, 25 milion titles will be available in CD quality and 75,000 videos in high definition. However, it will also be possible to access the songs in the MP3 standard compressed format for € 9.99 per month. No free version of Tidal was outlined. Launched in November in the US, Tidal is available in France since March.

End 2014, the platform had 540,000 subscribers. Will she better than 15 million paying users of Spotify (about 60 million users) and 6 million Deezer. Jay Z tempers: “I just want to be an alternative. They did not need to lose for me to win, “said he told the New York Times.

The interest of the launch of this service is also the artists’ side. The majority of Tidal share is indeed owned by musicians, including guests of the launching ceremony. Co-owners, they invest primarily in the platform, even if no specific business model has yet been provided. They could, in any case, to publish some of their creation or exclusive preview.

Most importantly, they again become players in this sector, while streaming companies leave them more in the background. Although the details are not specified, probably would find they more their behalf in terms of revenue, while the streaming reported more than CD sales last year, the United States. “It’s a platform that belongs to artists,” said Jay Z in New York Times . As a sign of support for the formal launch of Tidal, many pillars of the music industry had replaced their profile photo yesterday Facebook or Twitter with a cyan blue background.

“Our goal is to so that everyone respects the music again and recognize its value, reaffirmed Jay Z. Everyone knows that the current payment system is not just for artists. Elsewhere, everyone receives a salary for his work. Music is everywhere – it is eaten every day, anywhere. Content creators should be compensated. It’s only fair. “


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