Only a few hours will suffice to Adele to dethrone the other artists on iTunes. Last Friday at 9 am, she unveiled her new song “Hello”, accompanied by a sepia video directed by Xavier Dolan talented Quebec. This Saturday, the song is already the top seller on iTunes platform in France, but also in the world, beating Drake and Justin Bieber. Within hours, the clip was shared thousands of times on social networks and on YouTube, more than 24 million people watched.
The British diva had prepared his return, including by announcing the release of his next album in a nice letter to his fans and shared on his Twitter account. She also directed a teaser about thirty seconds, aired during the commercial break of the show “X-Factor”. In parallel, the singer is also listed on Instagram to continue to promote his new album “25″. The album will be released on 20 November. The disk is already the most bought on iTunes thanks to preorders. This is a great success, four years after his “21″ album.