In order to more easily access a tube of an artist, Google expands its search for a new feature. Listen Now
This is in order to allow users to easier access to a tube from an artist that Google just expand the capabilities of its search engine “Listen Now.” With this new feature, a search on an artist’s name will bring up a new option on the right side of the search page, a “Listen Now” link complement the information already available that are biographical information, news, videos, etc..
Following the “Listen Now” link, the user will end up redirected to various sites to listen free music online, typically Spotify, iTunes or Rhapsody.
By boosting the capabilities of its search engine, Google will make it easier for users, but also advertisers who will be the most visible way.
It should be noted that several sites Listening to streaming music will be offered, but as Google has its own service, there are a good bet that it will be … highlighted.