Small yellow creatures in blue overalls caused a tidal wave at the worldwide box office. For their first operating weekend they won nearly $ 400 million in revenue. Deciphering their office success.
The Minions are everywhere and pulverize all records! For its opening weekend, the small yellow capsule in blue overalls were strong. Already more than 115 million were harvested in the US, with an estimated global income to nearly $ 400 million for now.
In the US, it is the second biggest start ever for an animated film, behind Shrek 3 (which had accounted for 121.6 million dollars on its first weekend), but before Toy Story 3 . For Universal, the case is juicy as this is his biggest score on the matter. In comparison, the film Despicable Me , where The Minions is derived, had earned “only” $ 60 million for its first weekend of exploitation.
Even France could not resist the invasion. Despite mixed reviews, the movie directed by Pierre Coffin upon its release on July 8 the best start at the French box office by bringing together 596,291 spectators. It dethrones another movie at Universal, 50 Shades of Grey and its curious 365,221.
How to explain this meteoric success? Here are the five reasons for the success of Minions at the box office.
● A massive promotional campaign
It’s hard to miss the Minions in recent months. With them, Universal Pictures has not only assured one of his best start at the box office, but also one of the biggest campaigns ever made.
Minions giants Decors in cinemas, derivatives anything goes, partnerships with larger firms, including McDonald’s, Amazon, Snapchat … the little yellow creatures were everywhere, even on bananas. Indeed, more than 500 million bananas have been redecorated with the effigy of the servants of the most ambitious villains of history.
● A budget “modest”
Unlike some behemoths like Toy Story 3 and its $ 200 million budget, the budget of Minions is still modest: about $ 74 million. Like Despicable Me which had recorded $ 69 million budget.
The Minions , Universal Pictures continues one year auspiciously. After the huge success of Furious 7 ($ 1.16 billion garnered worldwide) and Jurassic World (currently 1.4 billion), the US studio displays all counters green. When will the billion revenue for the Minions? In a few days perhaps …
● An ideal release date
The output in the month of July Minions is not foreign to his success. By this summer, the film is more conducive to attract a large audience. And the recipe works. Well ahead Magic Mike XXL and Terminator Genisys who have the means start at the box office, the little yellow creatures have managed to beat Jurassic World in its first weekend . Dinosaurs lag far behind with 18 million additional revenue.
● An immense likability
As resist these little yellow guys all more funny and endearing as each other? With the success of Despicable Me in 2010 and its sequel in 2013, the Minions have permanently settled in the heart of the public.
As the Smurfs (their Franco-Belgian elders), their language with great reinforcement of onomatopoeia and equally tasty phrases like “Me want Bananaa!”, For “How are you?” A meeting great success. Fans have even created a dictionary with key ‘words’ of this Newspeak somewhat atypical. It also contains interjections like “Tica Massala” (which is reminiscent of Indian dishes ordered from the restaurant) or “papuche” (for Teddy).
With the voices of Jon Hamm and Sandra Bullock in the original version, and Guillaume Canet and Marion Cotillard in the French version, the Minions even have the right to a dream cast for their debut solo.
● A public from 7 to 77 years
Regressive, the film The Minions also manages to attract audiences of all ages at once playful and references a soundtrack to the 60′s fashion. James Bond to Austin Powers through Serge Gainsbourg tribute to pop Swinging London is fly and can play with the collective unconscious.
Far from the idea of a film mainly reserved for the young, the little yellow creatures have managed to attract higher age groups. According to Universal, the share of under 25 is only half the hearings. A public both young and old then.
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