The activation branch of the firm bought the rights to decline to screen the adventures of the lovable yellow character.
His round yellow head, turn around smiling, sad or upset, already punctuates the lives of millions of people worldwide. The emoticon will soon become a star of cinema.
Following a fierce battle to obtain the script, the Japanese firm Sony will launch an animated film about the little iconic character, born in the 90s, also in Japan.
Getting the smiley computer screens to cinema screens, the idea comes from the director of Kung Fu Panda 2 Tony Leondis. His pitch, the content has not yet been specified, immediately made envious. According to the website Deadline, for the rights of the film, Sony Pictures Animation had to face two major competitors, Warner Bros. and Paramount.
For a 7-digit amount, the entertainment arm of Japanese giant eventually won. Tony Leondis should make the movie and write in collaboration with Eric Siegel.
This new intervenes precisely the day of the release of the newborn Sony studios, Pixels. Blending live action and animated view, the Chris Columbus film stars another round and yellow originating country of the Rising Sun, Pac-Man.