Tuesday, September 9, 2014

The buzz of the United States: Tim Cook finally meets the clothes Steve … – Les Echos

Apple chief introduced Tuesday night the latest additions to the firm at the apple: two iPhone 6, equipped with an electronic wallet, and that a clock connected. Despite closing down, Apple’s stock remains near its highest

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Apple’s presentation yesterday, Tuesday allowed Tim Cook finally convince all investors who still doubted its ability to maintain Apple’s innovation capabilities on a highly competitive market. There is one year, during a presentation of new models of smartphones, Apple’s stock was slipping and Apple was losing market share to Samsung and face low-cost manufacturers like Xiaomi.

Today, despite the slight disappointment market yesterday, the action remains close to its historic high. “They’re at the top, says Tim Barajin, at Creative Strategies. The main difference between this year and last year is that Wall Street and even buyers have assimilated that it is now Tim Cook. He proved he could not only fill the clothes of Steve Jobs, but even make them even more beautiful. “



Apple shares closed yesterday down despite new

She climbed sharply, by nearly 5% during trading yesterday, as Tim Cook made his ads (a watch and a connected iPhone 6 more ), then deflated and blown Apple’s stock finally closed down by 0.38%, at $ 97.99 on the NYSE. “It’s a classic. When an event is also anticipated that the latter, in most cases, there is a sell when it occurs, “said Michael James, head of brokerage shares for Wedbush Securities. “Investors have become accustomed to what this company is revolutionary products and anything that did not close enough is disenchantment”, for its part, felt Jack Ablin, head of investment strategy at BMO Private Bank.

Some analysts, however, are even more critical. So Bill Kreher, at Edward Jones is clearly disappointed, “Watch Apple is more expensive than we anticipated, it will not be on sale before 2015 and therefore benefit from the holiday of the year, and must be linked to an iPhone, which will limit its growth potential in revenues in the short term. “watch unveiled by Apple is yet the first new product category that the group launched from the iPad, there four. But usually, Apple makes its products available in the wake of announcements, to take full advantage of the media coverage of the launch. This time, there will be a lag of several months.



The new payment system weighs on eBay over

, which uses the technology of near-field communication and incorporates a device for secure payment data stored, however, had its effect. It will be integrated with the new iPhone 6 and iPhone 6 “Plus”. It will address current purchases in seconds. Apple has built partnerships with Visa, MasterCard and American Express networks on the one hand and, on the side of distributors, with Bloomingdale’s, Macy’s, Walgreens and Whole Foods …

From worrying shareholders PayPal, the payments system controlled by eBay. “If I were PayPal, I’d be worried. If payment experience is better with Apple Pay and the consumer perceives the transaction as a safer, it will be a real threat to PayPal, “and believes Denee Carrington, an analyst at Forrester Research. The eBay action ended yesterday down 2.77%. Startups like Square and Stripe, which are also in the segment of mobile payment, also the need to worry.

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