U2 offers her new album on iTunes – Le Figaro

When Apple event last night, the rock band announced the free availability of Songs of Innocence for users of the Apple library.

An electronic wallet, a watch connected, two new iPhone … and a new album of U2 were scheduled presentation of the new Apple on Tuesday September 9. The rock band who sang one of her new songs on stage took the Californian event, well attended to announce the release of Songs of Innocence on iTunes, available for free. A statement made to the side of CEO Tim Cook group and respect potentially no less than half a billion customers in the Music Library before the physical release of the album on October 13.

Their official website describes the project as “a sort of musical autobiography” including eleven new songs drawing on influences and punk rock of the 70s and exploring the themes of “family” and ” discovery “(a song tells about the first concert which was attended by the band, the Ramones).

A marketing coup prepared in consultation with the Apple brand, Universal and manager Guy Oseary group, according to the New York Times. If Apple did not specify the financial arrangement negotiated with the group, the brand had undertaken to pay him a marketing campaign to the tune of $ 100 million, according to the New York daily. Mr. Oseary confirmed the newspaper: it is a “gift from Apple customers.”

U2 was already associated with the brand for the release of a thematic iPod. By uniting the group again, Apple seems to assert its seat in the music industry while allowing Bono & amp; Co to afford a nice promotion in attracting media attention.