The world leader in the smartphone market, Samsung, which saw its endangered status since the release of the iPhone 6 Apple unveiled Sunday in Barcelona its new flagship, the Galaxy S6, and its derivative, Phablet Galaxy Edge S6.
” We have the best design, the fastest processor, the most powerful camera in summary the most impressive smartphone market, “assured JK Shin, head of the mobile division of Samsung Electronics, during a presentation organized upstream of the World Congress of telephony mobile.
The Galaxy Edge S6 shows a curved screen to the right and left.
According to JK Shin, this is the “best smartphone ever made by Samsung,” the South Korean giant has been the target of recurrent criticisms on the aspect of its phones for several years. Reaction was needed and expected from Samsung since according to IDC, its share of global smartphone market increased from 34% in early 2014 to 20% last quarter and is now closely followed by the US Apple.
The decision to produce a Phablet derived from its “flagship”, that is to say, a version with a larger screen, is obviously a response to Apple and its iPhone 6 Plus, which has enjoyed remarkable success since its release six months ago. “There was quite a strong demand for this type of terminals, particularly in Asia,” said Thomas Husson, an analyst at Forrester.
Recharge twice as fast as the iPhone, according to Samsung
Samsung assured during the conference that the battery S6 reloaded twice as fast as the 6. Especially iPhone battery can be powered by a wireless dock, a feature that is becoming widespread. It has however not disclose pricing. Both models also presented Sunday embark mobile contactless payment solution called Samsung Pay, certified by Visa and Mastercard.
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