All categories of books together, it is “d On one hand, the best start of the year 2014 and, on the other hand, the weight of the digital version reached a very significant level of sales with over 10% of total sales of the title, “says Sebastien Rouault, Group Head books at GfK market research institute and audit marketing.
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To find a comparable week of launch in the last decade, we must search among the best -sellers fiction and comics. Among the papers on first ladies or presidents, the best starts were around 40,000 or 60,000 copies for paper versions, reports GfK.
Editions Arena announced an initial print run of 200,000 copies for the book by the former first lady, released Thursday.
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