SFR (groupe Altice) is expanding its offer of pay tv channels by acquiring the exclusive distribution of 4 channels Discovery (documentary) and three channels of NBCUniversal (13th street, Syfy, E!), for more than 15 years were distributed by CanalSat (Canal+ group), announced the group. SFR breath and Canal+ more of the most beautiful channels of the universe pay, in particular 13th Street (police and thriller), the second most-watched pay-per-view, with 1% of the hearing in this sector, as well as Syfy, a channel of science-fiction, which shows a 0.6% hearing, just like the Discovery Channel.
A new channel dedicated to cinema and series. SFR will also offer films produced by NBCUniversal (Jason Bourne, Fast & Furious, Me, ugly and nasty..) and will create a new channel in France, “entirely dedicated to cinema and series”, which will include productions NBC Universal but also of the productions of france and europe. SFR will become the sole distributor in France of four strings of the american group Discovery : the Discovery Channel and Discovery Science, and Discovery Investigation and Discovery Family, two channels soon launched in France (respectively December 15, 2016 and summer 2017).
€ 30 million per year for the Discovery. SFR has not hesitated to pay the price hard to convince the american group : according to a source close to the dossier, the redemption of the channels Discovery cost him about 30 million euros per year, double that Discovery was charging annually to Canal+. SFR, which is positioning itself as a rival of the pay platforms of Canal+, will thus be able to propose to its subscribers 4 new channels, or a total of 20 exclusive channels dedicated to sport, information, film, entertainment, discovery and documentaries.
“This acceleration of the offer of the exclusive programs of SFR is in phase with the strategy of Altice, which aims to become a major player in the distribution of content,” says the group, which will propose the contents NBCUniversal subscribers with Altice in Portugal.
The rivalry SFR-Canal+ exacerbated. After you have thrilled to Canal+ the rights to the Premier League in English football, multiplied redemptions of sports rights and launched this summer 5 sports channels pay, followed by BFM Paris, SFR is continuing, with these channels exclusively, and that his rivalry with Canal+ in pay-tv. It is also for SFR a way to keep its customers by denying these channels to customers of Orange and Free, who could until now access it via the bouquet MyCanal, negotiated with Canal+.
SFR and Canal+ are competing more and more to search for strings in exclusivity, asset-key to promote their bouquet charges in the face of the plethora of free channels. Canal+ had given the kick-off of this movement in the spring of 2015 by acquiring the exclusivity of Eurosport, the most widely watched of the smaller sports channels (excluding BeIn). The subsidiary of Vivendi holds a dozen channels exclusively, which, with the prestigious Disney channels, on more than 150 pay-tv channels. It was also in this approach was the failed attempt of Canal+ in the spring to conclude an exclusive distribution agreement with BeIn.
A rivalry that pushes up the price. At Canal+, it is estimated that the departure of the channels, Discovery and NBCUniversal at SFR does not represent a great strategic loss, because “the important thing is to choose well its exclusives, with the channels that perform the best in the four thematic key, youth, discovery, sport, cinema.”
Canal+ has picked up in July, the exclusive strings, Planet, Comedy, and Infosport, previously co-distributed by Numericable-SFR. “Planet (3 channels) is most-watched that on the Discovery Channel. In the end we are the winners”, is estimated at Canal+, which also comes to acquire the exclusivity of the chain Viceland, the group’s Vice, for a few million euros. Still, this rivalry will push prices up, recognised at Canal+, as to each maturity of the contract the publishers of strings can arbitrate between offers, exclusive or non-exclusive, operators.
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