“The Rolling Stones” know how to make you drool for their fans in the quest of satisfaction. After you have skilfully maintained the suspense through a series of tweets from the 2nd of October, where Mick Jagger, Keith Richards, Charlie Watts and Ron Wood we were promised a new one for this Thursday at 6, they finally announced a new album, very bluesy, which will be released on December 2,… and don’t forget to invite us on their official website to pre-order now.
The distribution of this album called “Blue & Lonesome” (which is the title of a piece by the harmonica player and blues guitarist Little Walter, and an album of country singer George Jones), being amply provided for by their official store, iTunes, Amazon, etc, The appetite is sharpened by an overview of the title “Just your fool”, from the album to listen to on the platforms Deezer and Spotify, or find it on YouTube. A strategy that has become a classic to sell music, yes, but it is also the fruit of a long experience of the Stones in the field of marketing.
The rockers the british are pioneers of the marketing. The meaning of the make-know of the Rolling Stones could be summed up with their Tongue and lips, the tongue and lips – drawn at their request by John Pasche, a student at the time at the Royal College of Art in London for a total of 250 pounds – who are taught by their beautiful shop for 46 years. But it is also a seal, that the band of Mick Jagger affixes systematically on its content, both logo and copyright. Was such that the drawing made in 1970 (for the album “Sticky Fingers” with a pouch very sex signed Andy Warhol) has been adapted to the new technologies. An album that, already, had been the object prior to its release of a teaser via the 45 tour of “Brown Sugar”.
Since Thursday, the body in the mouth automatically appears (in blue, with a touch of white and red, is a sacred revolution chart) when you type #TheRollingStones on your Twitter feed !
A anchor in modernity confirmed by their page on Facebook, where a artwork video and 360° still the promo of this studio album expected for A bigger band, 2005.
The expression of the hyper-adaptability of the Rolling Stones, the deans of the rock surviving the whims of fashion and flair ruthless to take advantage of the innovations that have shaken the music industry to the point of leaving on the bottom-side number of artists or record companies are stuck in their models.
Business
If the Stones manage to last, this is mainly due to constant efforts of Mick Jagger, in particular. Singer/ musician/ composer has fallen little in the bath of the media : his father, a teacher of history and gym who hosted a TV show about the sport where the young Michael Philip Jagger has made appearances in the late 50′s. Side business, he studied at the London School of Economics. And if for our greatest happiness the music has caught up, he has not forgotten the world of finance…
Mick Jagger and Keith Richards were able to devise a plan not to sink after their festival of Altamont, the end of 1969, where a fan black has been murdered at the foot of the stage by Hell’s Angels in charge of security while two children were crushed to death by a driver on acid and another visitor drowned in a canal.
After the wanderings, not only of the Stones have created their own business, seated with their dates and places of concerts to exploit the towns left fallow by large machinery, prefigured the clips and exceed the scopitones by turning a movie promo for “Jumpin' Jack Flash” in… 1968 ( !) or yet adapted the tracklists of their albums for the american market, in particular.
A constant work in order to exist, despite the internal squabbles are often resolved in a few phone calls. Each tour, each concert must be news of high importance. And the “Rolling Stones” put the package. As for their recent “America Latina Olé Tour” (February to march 2016) in Latin America, where their feat, to give a free show in Havana, becoming the first rock group of the “capitalist world “decadent” in Cuba, has been carefully relayed to them by their social networks, and even been the subject of a making off adorned by the stones that roll.
It is beyond a musical performance but in what communicators call “events” or “ope’”. And there, the case has had a worldwide resonance, via the media. But all of the strategies would have been futile without the talent, the sense of artistic renewal and the show of the quartet, the papys, and it is in this way that they will be modern forever.
Jean-Frédéric Tronche
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